The Algonquin Resort has not only re-launched the storied New Brunswick resort hotel, but also inaugurated a brand-new web site that captures the hotel’s multi-million dollar renovation and entry into Marriott’s exclusive Autograph Collection of hotels.
“It’s an interesting challenge to reflect the charm and old world elegance of a 19th century hotel while using 21st century technology,” said Mark Gascoigne, president Trampoline branding
of Halifax, Nova Scotia, who developed the site. “Today’s guests expect to be able to thoroughly explore a resort via its website and book a vacation, but we didn’t want technology to overshadow the hotel’s unique qualities. I think we’ve threaded that needle pretty well.”
In addition to the expected elements like descriptions and photos of every room category, restaurant menus and direct booking capabilities, www.algonquinresort.ca enables guests to plan their stay by offering full- and multiple-day itinerary suggestions and direct links to area attractions, such as Kingsbrae Gardens, Off-Kilter Bike Tours and Fundy Tide Runners, a local whale watching operation. Guests also can book tee times at The Algonquin’s top rated golf course and enroll in Marriott Rewards.
“The Algonquin is a Canadian landmark and a vital part of the St. Andrews-by-the Sea community,” said Tim Ostrem, general manager. “We felt it was important to use our website, and the incredible reach that comes from our affiliation with Marriott and the Autograph
Collection, to market the entire destination. “St. Andrews and The Algonquin have a very symbiotic relationship, not only from the
standpoint of the guest experience, but also from a business standpoint,” Ostrem continued.
“What’s good for one is good for all, which is why we were very careful to showcase the entire town on our site.”
The site also will showcase the hotel’s Twitter feed, a regularly updated blog and curated TripAdvisor reviews. Guests will be able to post to their own Twitter, Facebook and other social media channels directly from the website and the hotel’s Facebook and Pinterest pages will be used to celebrate all things St. Andrews for further showcase the destination.
For additional information about The Algonquin Resort, please visit the website at www.algonquinresort.ca.